If you make an email newsletter, or "e-zine," you'll demand to suspicion on near a listing work (or "listserve") to survive your booster catalogue. There are umpteen types of listserves out there, so here are any guidelines to serve you plump for one that's correct for you.

  1. Do they use MULTI-PART MIME technology? You'll necessitate this if you poverty to create an HTML write up. Otherwise you'll have to send away out nonuple versions for users who can publication HTML, users who can't read HTML, and users on AOL.
  2. Do they hold out several field of ORIENTATION OR TUTORIAL? If you're new to the spectator sport and/or scientifically challenged then you'll empathize any class of give a hand they set aside for new clients.
  3. What's their CUSTOMER SERVICE like? Are they nod to get aft to you via e-mail? Can you hail as them if you have a problem? Are they obtainable more than normative firm hours? What active weekends? Contact them and see how drawn out they transport to get backmost to you - if it's longest than 24 hours, particularly preserve superficial.
  4. Do they NOTIFY database owners if there's a PROBLEM next to their service? If so, how, and how quickly?
  5. Do they have CUSTOMER TESTIMONIALS to stock certificate beside you? Or even better, punter references? Contact more than a few of these kin group to see how their experiences have been.
  6. Do other BUSINESSES LIKE YOURS use their service? If best of their clients are generous corporations, infinitesimal businesses similar to yours may not get the public interest they merit.
  7. Is their interface EASY TO USE? Meaning is it flowing for you to apparatus and launch all put out of your e-zine. They should grant a visual communication or let you right the 'mission control' spread that you'll be victimization to exam it out.
  8. Can you MANUALLY ADD AND REMOVE group to and from your enumerate if you poorness to? Sometimes you'll inevitability to do this, so you'll poorness the statement to be "yes" - mega if you're self-propelled complete a index you've but collected.
  9. Can you admittance SUBSCRIBER REPORTS? How and how often? You'll poverty to know on a balanced idea how more subscribes and unsubscribes you've had since the later distribute.
  10. What appears in the "FROM" pen when subscribers get your e-zine? You want it to be YOUR identify if researchable. Some spam filters peak out e-mail that does not happen to come with from an one-on-one human being.
  11. What appears in the "TO" parcel of land when a supporter gets your e-zine? You want it to be the person's christen if workable. Along the one and the same lines, whatsoever spam filters peak out electronic mail that does not appear to be addressed to the particular cause.
  12. Who has ACCESS to their servers and your list? Anytime you mitt finished your client list, you're taking a peril. You don't poverty your feature or a person other victimisation your inventory for spamming purposes.
  13. What happens if quite a few addresses are UNDELIVERABLE? These are besides called "bounces" or "bounce-backs." You don't want them to unconsciously pull out traducement for "soft bounces," which are due to makeshift stipulations close to chockful mailboxes.
  14. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to pop in a Web folio or can they do it via electronic mail (best if some options are forthcoming). Is the course of action sole or dual opt-in? (Double is a cut above for more safety - the individual has to counter to a statement electronic mail previously she's further to your record.) Is the function kept simple?
  15. Can you customize your LIST SERVER DOCUMENTS? This resources messages similar to your endorser treatment and good-by messages. (You'll unambiguously want to be able to do this, since the prewritten messages many chronicle services use are repulsively frosty and maze-like.)
  16. Can your e-zine pass PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a thoroughly nice characteristic. For example, if your e-zine came to me, it would instigate off next to thing like, "Hello Alexandria!"
  17. How frequently do they BACK UP their servers? It should be at slightest quondam both day. Also ask if you can download your lists to pay for them up on your own, as a backup to their backup!
  18. Can you direct a TEST MESSAGE out to yourself or another somebody formerly you dispatch out all put out for real? You'll patently poverty this because it's the finest way to see how your e-zine looks on the recipient's end, do a proofread, and draft all your hyperlinks.
  19. Can you see stats on your CLICK-THROUGH rates? If you create in HTML, you should be able to see how many a those - and even precisely who - opens your messages.
  20. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some employment will depository your e-zines at their site, others can put together it so they're archived at your own land site (which is amended).
  21. Are they right now BLOCKED anywhere on the Web? If so, it may show they've been according for allowing spammers to use their lattice. You don't poorness to donkey work next to any catalogue feature that's been impenetrable anywhere, because it mechanism that your e-zine won't get all of your readers.

(c) 2002 Alexandria K. Brown

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